FG - History - 1979



Famous Grouse waiter

In 1979, the company sold a record one million cases of The Famous Grouse, and by 1980 it was Scotland’s brand leader. A new record was set in 1989, with over two million cases shipped. The trend continued, and during the 1990s, The Famous Grouse grew by an enormous 25% – twice the rate of the premium Scotch sector.