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MD, Brugal

Augusto Ramirez

"Brugal's success in the Dominican Republic has now made it one of Edrington's most successful markets"

Brugal has delivered consistent growth in its home market over the past few years and Brugal's success in the Dominican Republic has now made it one of Edrington's most successful markets.

Brugal has a rich heritage, with more than 130 years in the pursuit of perfection. During the year of the pandemic, the brand's reputation for quality, together with the commitment of our team in the Dominican Republic, helped it deliver a truly outstanding performance.

This success is also the result of our passion and relentless effort to transform the business, implementing new ways of working and building a streamlined portfolio that is focused on premium quality, with Brugal Extra Viejo, Leyenda, 1888, and Papa Andres. 

The pandemic did have a significant impact on Brugal's performance in Spain, its leading international market. However, the underlying brand health remains strong and we are confident that Brugal will return to growth in Spain as the European economy recovers from the effects of the pandemic. This anticipated recovery reaffirms Spain as a critical growth market. And with a clear market prioritisation and investment plan, Brugal is ready to accelerate its international development in key markets around the world.

Led by 1888, we are convinced that Brugal is destined to become the world's leading ultra-premium rum brand.