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Annual Report 2023 - The Macallan


MD, The Macallan

Igor Boyadjian

"The quality of our spirit is our obsession"

The exceptional performance of The Macallan last year is the result of the unwavering efforts of dedicated teams around the world, particularly in the context of a persistently volatile global environment.

The Macallan continued to grow in all regions, most notably in North Asia and Global Travel Retail. We have equally seen an excellent recovery in the on-trade in the United States, and also a strong performance in key cities across Europe, the Middle East, Africa, South East Asia and Latin America.

The Macallan continues to be the world's most valuable Scotch Whisky, but we must never become complacent. We have continued to invest heavily behind the brand to pursue our vision of incomparable craftsmanship and creativity.

The quality of our spirit is our obsession and so we are pleased to have formed a 50-50 partnership with Grupo Estévez, owners of renowned vineyards and Sherry bodegas. This builds on our deep relationship with the Jerez community, which has always played a critical role in the quality of The Macallan. This will ensure we continue to provide The Macallan with a sustainable supply of the finest quality wines for our sherry-seasoned casks.

Continuing our tradition of crafting exceptional whiskies, we introduced a range of new expressions last year. Harmony Intense Arabica explored the captivating relationship between the worlds of whisky and coffee. New additions to our offering included a 77-year-old The Red Collection, The Macallan M Copper, and a Fine and Rare 1995. Each of these is a testament to the craft and quality of the spirit, and to the people that make it.

The James Bond 60th Anniversary Collection generated incredible interest around the world from lovers of The Macallan and fans of another Scottish icon, James Bond.

Storytelling is at the heart of our communication and this year we unveiled our Spirit of 1926 film, centred on Janet Harbinson, the remarkable woman who led the distillery in the 1920s and her creation of the legendary 1926 Fine and Rare expression.

As we approach the 200th anniversary of The Macallan, it is a privilege to be the custodian of this incredible brand. I would like to thank our team around the world for the continued success of The Macallan, and for their constant commitment to excellence.