Annual Report 2025 - Brugal

Brugal delivered a strong performance in 2024/25, led by the Dominican Republic continuing the growth trend it has forged in recent years.

This success has been possible thanks to the resilience and commitment of our teams in the Dominican Republic and across Edrington. In the face of a complex global environment, we remained focused on our long-term ambition to become the number one ultra-premium rum brand in the world.

Our home market saw excellent performance for both Brugal Doble Reserva and Triple Reserva, two ultra-premium innovations that have attracted consumers from other spirit categories.

Our other successful launches, Colección Visionaria Edicion 02 and Andrés Brugal 2, showcased our rum mastery and the passion of the Brugal family who have crafted rum for five generations.

We are generating strong momentum in the United States and our other strategic priority international markets such as Paris, where we are connecting with our consumers through outstanding visibility and engaging activations that bring our proposition to life. In Global Travel Retail, we introduced a distinctive 1888 bottle to reinforce our premium positioning with international travellers.

We have continued to invest in our operations in the Dominican Republic with a significant milestone being the opening of our new maturation site in Puerto Plata and the completion of a new bottling line for ultra-premium rums. 

Sustainability remains integral to our strategy. Brugal has become the first Dominican rum to receive Bonsucro certification for responsible sugarcane sourcing and we have increased the use of vinasse - a by-product of the rum distilling process - as a biofertiliser in nearby sugarcane fields.

Looking ahead, we will continue to grow and premiumise in our core markets while building 1888 and our family of ultra-premium rums.

Our people will remain at the centre of everything we do as we continue to inspire one another on our journey to becoming the number one ultra-premium rum in the world.