The Famous Grouse

Scotland's favourite Scotch whisky was created in 1896 by Matthew Gloag, whose signature is still printed on every bottle of The Famous Grouse sold today.

We bring together the finest ingredients to create a natural spirit before the passing of time imparts the wonderful flavour from our handcrafted casks. Add to this the fusion of skilled craftsmen and a tenacious obsession with quality and you arrivate at our Famous, rich, sweet, well-rounded whisky.

Core Range

The Famous Grouse Story

As the 19th Century opened, so did a modest grocery, wine and spirits store at 24 Atholl Street, Perth, Scotland. Matthew Gloag’s intention was simply to serve the local area, but his professionalism and nose for wines meant his reputation soon spread.

The success of Gloag’s ‘Grouse Brand’ Whisky was now so great that its name eclipsed that of its owner. Clearly one with an eye for marketing, Matthew Gloag decided to ‘rebrand’ – and to do so on ‘The Glorious Twelfth’, 12th August 1905. At the stroke of midnight, the name was reregistered as ‘The Famous Grouse’, making ‘The Glorious Twelfth’ our whisky’s official birthday.

In 1979, the company sold a record one million cases of The Famous Grouse, and by 1980 it was Scotland’s brand leader. A new record was set in 1989, with over two million cases shipped. The trend continued, and during the 1990s, The Famous Grouse grew by an enormous 25% – twice the rate of the premium Scotch sector.

In 2002, Scotland’s oldest distillery, Glenturret, became home to The Famous Grouse Experience – a unique, interactive distillery experience – and spiritual home of the brand. The Experience immediately scooped the 2002 BAFTA Award for Interactive Entertainment. Meanwhile, business continued to grow, with more than three million cases shipped in 2006.