Two centuries have passed since Alexander Reid, founder of The Macallan, distilled the first batch of whisky in his curiously small stills in Speyside, Scotland, beginning the extraordinary legacy of the single malt Scotch whisky.
2024 marks the 200th anniversary year for The Macallan, commencing with the reveal of a ‘200 Years Young’ logo and an evolved identity that recognises the brand’s illustrious past and a celebration of the future.
Designed by the acclaimed visual artist Alex Trochut, the anniversary logo features a wave pattern that evokes the connection between the brand’s foundations and its future, merging the curve of the River Spey that weaves its way through The Macallan Estate to the rolling curves of the striking Distillery.
The introduction of the evolved brand identity features an elevated and simplified logo, red colour statement, pattern and iconography that are inspired by the Six Pillars, the foundation stones for The Macallan’s character, and its rich history.
The Macallan worked closely with David Carson, one of the most influential designers of the modern era, blending the principles of art and branding. The result is a combination of craftsmanship and creativity that embodies The Macallan’s legacy: past, present and future.