Annual Report 2018 - Financial Review
Annual Report 2018
Financial Review
Core contribution grew across all of our business units and all of our regions and we further increased the investment in our brands
Paul Hyde
In 2018 the group successfully completed the third year of Edrington 2020, a five-year strategy to increase consumer focus and accelerate growth.
The strategy created new business units with clear direction to Perfect The Macallan, Accelerate Highland Park, Develop Super Premium, Optimise Regional Power Brands, and Focus for Success.
During this period Edrington has significantly incrased brand investment expenditure at the same time as investing in people, stocks, systems and processes.
As a consequence of this approach, all business units grew contribution in 2018, leading to Edrington delivering core contribution growth of 7% whilst strengthening brands' equities.
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