Annual Report 2019 - Chief Executive's Review
Annual Report 2019
Chief Executive's Report
Central to the Edrington 2025 strategy is our new vision - we will give more by building the world's leading portfolio of exceptional super premium spirits.
Scott McCroskie
This annual report details another successful year for Edrington and the launch of our new 2025 strategy.
During the last year we once again invested heavily across every aspect of this very special business.
We started the year with the launch of The Macallan’s new distillery and visitor experience and carried on that momentum by focusing on crucial areas from our use of exceptional oak casks, more premium packaging, increasingly digital consumer communications and building capabilities of the great people that make up Edrington.
This investment paid off, delivering a 6% year on year growth in core contribution in 2019 – our third consecutive year of growth. That growth has created the perfect environment for us to embark on our new strategic vision – Edrington 2025, through which we will give more by building the world’s leading portfolio of exceptional super premium spirits.
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