Annual Report 2022 - The Macallan

The Macallan is the world's most valuable Single Malt. It has reached that distinction over almost 200 years through a consistent and uncompromising approach to investment in quality and craftsmanship.

In the past year, The Macallan has performed ahead of our ambitious plan. This was fuelled in the trading environment by the bounceback of our core markets.

Above all, this success is based on record levels of investment behind The Macallan, in the quality of our product, in the creativity of our communications and in the skills and capabilities of our people. 

We have continued to push the boundaries of creativity and excellence in execution over the past year, and we have had an encouraging response to new releases. Most notably, we released The Reach, our oldest ever Macallan, and also Harmony, part of our expanding exploration of sustainability, Tales of The Macallan, which tells the stories of our heritage and Distil your World New York, the newest in a series that highlights the diversity of the world's great cities.

Around the world we created amazing experiences for consumers, particularly The Macallan Experiences in Shanghai and at Raffles in Singapore and The Macallan dinner at the Guggenheim in New York. 

Our strategy for this remarkable brand is based on adding value through creativity and an obsession with the quality of our whisky. We will continue to raise the bar - because The Macallan deserves it.