Annual Report 2022 - Promoting Responsible Consumption

Our commitments:

• We support our people to be alcohol responsibility ambassadors, with year-round education and support, and a commitment to 95% of eligible roles completing Edrington Marketing Code training every 2 years. 

• We partner with leading responsibility organisations to help people make positive choices about alcohol. 

• We ensure that our brands will promote alcohol responsibility to the people who enjoy them, that our brands adhere to the Edrington Marketing Code in all communications, and pledge that 100% of our brands’ packaging will carry responsibility advice by 2025. 

Edrington is committed to promoting responsible consumption of its brands by those adults who choose to drink alcohol. 

The company structures its responsible consumption agenda under three pillars that represent commitments to our people, our partnerships, and our brands.

A healthy population and a relationship of trust with consumers are vital to the success of our business. Our responsibility starts with ensuring our brands are distilled, packaged, and promoted to a consistently high standard everywhere in the world. We have an important role to play in promoting responsible attitudes to alcohol.  

As part of our year-round package of education and training on promoting responsible consumption, Edrington runs Alcohol Responsibility Month, a global event with a schedule of activities to help our people enjoy and promote our brands responsibly. During the year Edrington worked with UK alcohol responsibility charity Drinkaware to create an online training programme, Drinkaware at Work, which will support the health, safety and wellbeing agenda at Edrington.

Within local markets, our business works with and funds organisations that support responsible consumption and work to reduce the harms associated with alcohol misuse.

Explore our four focus areas below and download the Sustainability & Responsibility Report for more detail.