Annual Report 2024 - Promoting Responsible Consumption

Our objectives

• Enable our people to be alcohol responsibility ambassadors, with year-round education and support 

• Commit to the Edrington Marketing Code with training for relevant employees and adherence in our communications 

• Partner with leading responsibility organisations to help people make positive choices about alcohol

• Ensure all brands carry responsibility advice by 2025

A healthy population and a relationship of trust with consumers are intrinsic to the success of our business.

Edrington is committed to promoting the responsible consumption of its brands by adults who choose to drink alcohol and considers that both the industry and our organisation have a vital role to play in encouraging and assisting consumers in making healthy choices about alcohol.

Edrington’s responsibility begins with ensuring that our brands are distilled, packaged and promoted to a consistently high standard everywhere in the world. The Company exceeded its training target for the year, with 99% of people in eligible roles completing Marketing Code training. We have pledged that 100% of our brands’ packaging will carry responsibility advice by 2025, and currently over 95% of our products carry these messages.

In its policies and training, Edrington is clear that no employee is ever required to drink alcohol as part of their role. We enable our people to be ambassadors for alcohol responsibility through a year-round programme of events and training. Confidential advice and support are available to any employee through the Employee Assistance Programme.

Within local markets, Edrington works with and funds organisations that support responsible consumption and work to reduce the harms associated with alcohol misuse, including Drinkaware and the Community Alcohol Partnership.

Explore our four focus areas below and download the Sustainability & Responsibility Report for more detail.