Annual Report 2026 - Promoting Responsible Consumption
Annual Report 2026
Promoting Responsible Consumption
Sustainability and Responsibility
Our objectives
Responsible brand communication
Commit to the Edrington Marketing Code with training for relevant employees and adherence in our communications
Ensure all brand packaging carries responsibility advice
Work in partnership
Partner with leading responsibility organisations to help people make positive choices about alcohol
Educate our people
Enable our people to be alcohol responsibility ambassadors, with year-round education and support
A healthy population and a relationship of trust with consumers are intrinsic to the success of the business. Edrington is committed to promoting the responsible consumption of its brands for adults who choose to drink alcohol and considers that both the industry and our organisation have a vital role to play in encouraging and assisting consumers in making healthy choices about alcohol.
Edrington’s responsibility begins with ensuring that our brands are distilled, packaged and promoted to a consistently high standard everywhere in the world. The company exceeded its training target for the year, with 100% of people in eligible roles completing Marketing Code training. The company’s previous target of ensuring that all our brands’ packaging carries responsibility advice by 2025 has been updated to become a continuing commitment for all new packaging.
In our policies and training, Edrington is clear that no one is ever required to drink alcohol as part of their role. We enable our people to be ambassadors for alcohol responsibility through a year-round programme of events and training. Confidential advice and support are available to colleagues and their immediate family through the Employee Assistance Programme.
Within local markets, Edrington works with and funds organisations, including Drinkaware and the Community Alcohol Partnership, that support responsible consumption and work to reduce the harms associated with alcohol misuse.
Explore our four focus areas below and download the Sustainability & Responsibility Report for more detail.
