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Edrington launches Alcohol Responsibility Month

Edrington News Alcohol Responsibility Month

At Edrington we kick off the new year with our internal campaign to talk about how we promote our ultra-premium spirits responsibly.

This January, Edrington's Alcohol Responsibility Month focuses on engaging virtual events and online materials that will generate conversations about promoting our brands as part of a balanced, healthy and sociable lifestyle.

Following an unusual festive season due to Covid-19, many of us celebrated alone or in much smaller groups in our homes or were joined virtually by others, and Alcohol Responsibility Month is a chance to get information and advice about alcohol and the effects that misusing alcohol can have on our health and wellbeing. 

If you want further information about alcohol, responsible drinking websites such as or provide great tips and useful facts about enjoying alcohol moderately and responsibly.


January 07, 2021