Promoting Responsible Consumption

A healthy population and a relationship of trust with consumers are vital to the success of our business. 

Our responsibility starts with ensuring our brands are distilled, packaged and promoted to a consistently high standard everywhere in the world. However, we know that alcohol can be misused and that we have an important role to play in promoting responsible attitudes to alcohol.

Edrington applies best practice in marketing and promotion by adopting an international marketing code which requires that the highest standards are applied across all markets, even where less strict regulations apply. This is supported by training for employees across the world.

Across the year we provide information and support to all our employees to make positive choices around alcohol, whether in their work or home life.

In our markets, we work with and fund organisations that support responsible consumption and work to reduce the harms associated with alcohol misuse. You can find details and examples of these in our Annual Report.